Applied Learning: Social Enterprise Business Plan

If you drive northwest from the doors of ESADE for about 1 hour, you’ll come to a small town called Manresa.  There, I discovered Moltacte—a discount designer fashion outlet that provides social rehabilitation and employment to mentally ill people.

Moltacte opened its doors in 2008 in the midst of the financial crisis and has managed to survive thanks to its founders’ steely commitment to the social mission.  ESADE professor Alfred Vernis introduced a group of us MBA students to Moltacte in the fall in order to discuss its need to validate and improve the economic aspects of its model and ensure sustainability.

Since then, we have entered into a formal consulting relationship with Moltacte and begun work on a business plan.  We (the students) are managing all aspects from start to finish, from people management to number crunching.  After establishing a good client relationship and clarifying our scope and deliverables, we designed the processes our team would use to complete the project.  Currently, we are implementing the research and assessment phase.

For me personally, Moltacte takes my learning from the classroom to the real world of social enterprise, where finding balance between the economic and social goals requires creativity and tough decisions, where people are the key to results, and where my new MBA tools are only as good as the quality of application.  It’s also a unique way to bond with truly impressive peers in the Net Impact club.

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