A session with Keegan Pierce

The Sports Business Club was delighted to host on campus Keegan Pierce, a senior consultant at Lagardère Sports and fellow ESADE MBA Alumni. Keegan delivered a great presentation about his career progression, from working as a reporter for the Korean Times, to becoming the Director of Communications for Chivas in the US, and most recently at Lagardère Sports, one of the biggest sports marketing agencies in the world. Keegan also discussed important industry trends and opportunities and provided excellent advice for those looking to work in the sports business world. Keegan also teaches an MBA elective in the Fall, “Sports Business Management” for any of those interested in learning more about this exciting and dynamic industry.
Thank you to all those who attended and made this such an enjoyable event!
Best regards,
Sports Business Club Board
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