Design Thinking Workshop: Product Design

On January 23rd 2017, The Design and Innovation Club held its first Design Thinking workshop on Product Design in E-Garage. Guido Charosky, the Director of the Innovation Lab @ESADE, helped ESADE MBA students to

DISCOVER [Product Design],
LEARN [a Design Thinking Methodology], and
EXPERIENCE [The Wallet Case],

which is a famous case from Stanford School of Design. It was a fully hands-on experience, during which ESADE MBA students got to interview their peers to gain empathy and insights, reframe the problem, ideate and pitch their ideas, prototype their ideas, and iterate their solutions on ‘what is an ideal wallet look like?’. This event has created tons of creative and quirky designs of a wallet.

Here are some of the pictures from the event.


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