By Anna Bernadó & Nicholas Sayaan
The 2014 edition of the ESADE Innovation Summit is coming up on Thursday November the 20th at the Sant Cugat campus. MBA students from 1st and 2nd year will be challenged to find creative solutions for real key cases, while they spend the day engaging with top talent in a dynamic problem-solvent environment. Google, Telefónica, Yamaha, Gas Natural, Fira Barcelona, Detecon and Cooltra, among other leaders in the industry, will partner in a journey that will explore unique ways to push the boundaries of business and innovation.
The day will start at 9am with the registration and breakfast, during which participants will have the chance to network with guests companies. The official kick-off will be at 9:30am through a series of speakers from the innovative field. LinkedIn & Hewlett-Packard will enhance the morning experience with speeches about the latest innovation trends. After lunch, students will participate in teams in a three hours case competition with a specific company; depending on the sector they are interested in. The teams will expose their final presentations, which will be judged and awarded accordingly by the same companies. To close up such a memorable day, there will be a cocktail at 7pm.
Registration is already open through firstname.lastname@example.org and at the MBA Café for 25€ for MBASA students and 40€ for non-MBASA members.
The Innovation Summit adds to ESADE’s well-known innovative character. Innovation has become one of the MBA elements of differentiation, with its D&! Club and Innovation Lab. Both players offer a full range of activities, electives and workshops that explore innovative methodology and ‘design thinking’, and instil innovation skills to the next generation of ESADE business leaders.
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Check out the 2013 edition of the Innovation Summit: