Archivo por Autor

The Marketing Trek to Amsterdam #ESADEInAmsterdam

The Marketing Club organised and completed its trek for the MBA class of 2018 to Amsterdam, Netherlands on March 30th and 31st 2017. Based on our inputs from Members, we focused on the key sectors and facets of marketing that they were most interested in, namely in the FMCG, Retail and Technology space. Here is a brief overview of what we learnt on this memorable trek!

Read the rest of this entry »

Careers, Marketing Club, MBA Student Association (MBASA) | , , , , , , , Leave a comment Permalink

Marketing around the World!

Hello fellow Marketers! One big focus area of our club this year in addition to organising case competitions like Nespresso, is knowledge sharing and enhancing the classroom experience in the new world of Marketing. On that note, in February, we launched our new initiative called “Marketing Around the world” which are knowledge sharing sessions with Marketing leaders in key global markets, be it Brazil, India or here in Europe.

We kicked off with a guest speaker from Procter & Gamble. In the 1 hour session, we obtained  a good overview about the work of a brand manager at P&G. We covered topics such as ROI of campaigns, customer segmentation, and execution of concepts. Read the rest of this entry »

Life on campus, Marketing Club, MBA Student Association (MBASA) | , , , , Leave a comment Permalink