Archivo de la categoria ‘Life on campus’

Marketing around the World!

Hello fellow Marketers! One big focus area of our club this year in addition to organising case competitions like Nespresso, is knowledge sharing and enhancing the classroom experience in the new world of Marketing. On that note, in February, we launched our new initiative called “Marketing Around the world” which are knowledge sharing sessions with Marketing leaders in key global markets, be it Brazil, India or here in Europe.

We kicked off with a guest speaker from Procter & Gamble. In the 1 hour session, we obtained  a good overview about the work of a brand manager at P&G. We covered topics such as ROI of campaigns, customer segmentation, and execution of concepts. Read the rest of this entry »

Life on campus, Marketing Club, MBA Student Association (MBASA) | , , , , Leave a comment Permalink

Futury Accelerator Presentation

On October 4th, 2016 Futury, an early-stage accelerator visited the EGarage. The company builder had previously worked with teams from ESADE during the summer and the presentation attracted a lot of interest especially from the new class of 2018.

Read the rest of this entry »

Entrepreneurship Club, Life on campus, MBA Student Association (MBASA) | , Leave a comment Permalink

A session with Keegan Pierce

The Sports Business Club was delighted to host on campus Keegan Pierce, a senior consultant at Lagardère Sports and fellow ESADE MBA Alumni. Read the rest of this entry »
Barcelona, Life on campus, MBA Student Association (MBASA), Sports Business Club | , , , , , Leave a comment Permalink

Training to enter the world of consulting

One of the goal of the Consulting Club is to provide its members with the skills required to enter the world of consulting. In order to do so we have provided 3 workshops this year to better prepare students: Read the rest of this entry »

Careers, Consulting Club, Life on campus, MBA Student Association (MBASA) | , , , , , , 1 Comment Permalink

ESADE is full of Talent!

Written by Sara López

Another small piece of information about what is going on in Esade, things which have, for us, become normal but when you think about it is pretty amazing. Read the rest of this entry »

Life on campus, MBA Student Association (MBASA) | , , , , , , , Leave a comment Permalink

Deloitte Money League Report 2016

The Sports Business Club kicked off the year with an exciting event co-hosted with the Consulting Club. The Deloitte Sports Business Group was back on campus to present the 2016 Money League Report, the most contemporary and reliable analysis of clubs’ financial performance in the world’s most popular sport. Read the rest of this entry »
Barcelona, Consulting Club, Life on campus, MBA Student Association (MBASA), Sports Business Club | Leave a comment Permalink

Meet MBASA outside the classroom

We invite you to have a glimpse of some of the characters in the MBA Student Association

Sara López – MBASA President Read the rest of this entry »

Barcelona, Life on campus, MBA Student Association (MBASA) | , , , , , , Leave a comment Permalink

Green entreprenours – E&E Club

The first guest speakers to present to the 2017 class were Carlos Kouri and Matías Arellano, both of them members of the batch and of the ESADE E&E board. Read the rest of this entry »

E&E Club, Life on campus, MBA Student Association (MBASA) | , , , , , , , , Leave a comment Permalink

1st Peer Learning Session — Tech & Media Club

The Initiative

One of the Tech & Media Club’s mission is to create enriching opportunities to encourage interaction among its club members. Building on this agenda, we recently conducted our first peer learning session to  leverage on peer experiences, knowledge and the diversity of the club.  Read on to know more! Read the rest of this entry »

Life on campus, News & Events, Tech & Media Club | , , , Leave a comment Permalink

NESPRESSO Case Competiton | ESADE Marketing Club

Winning team - Naman Mehta; Maanas Mediratta; Eugenia Bolanos & Chad Goble, with judges

On February 2nd the ESADE Marketing club hosted their first case competition. Eight teams competed for the chance to represent ESADE in the international Nespresso Sustainability MBA Challenge. To choose the winning team, the club presented a case challenging students to propose “How Nespresso should capitalize on the opportunities of the circular economy to build a premium proposition for aspirational consumers?”
Read the rest of this entry »

Barcelona, Life on campus, Marketing Club, MBA Student Association (MBASA) | Leave a comment Permalink

Entrepreneurship Club Official Kick-off Meeting

On December 15, 2015, we had our Entrepreneurship Club Official Kick-off Meeting, where we shared the club’s mission and vision as well as the agenda of exciting events we have planned so far for all our club members. Read the rest of this entry »

Barcelona, Entrepreneurship Club, Life on campus, MBA Student Association (MBASA), News & Events | , , , , , , , , , Leave a comment Permalink

Ship2Shop Guest Speaker Event

On December 3, 2015, we received Jenia Popova and Marco Ferrara, founders of “Ship2Shop”, in the EGarage for the presentation of their recently launched start-up. We had a great night sharing ideas and learning many things from their experience. Our guests were also very glad to interact with the audience, answering their questions and receiving their feedback.

Barcelona, Entrepreneurship Club, Life on campus, MBA Student Association (MBASA), News & Events | , , , , , , , Leave a comment Permalink

Get ready to tackle innovation challenges with the Innovation Summit 2014

By Anna Bernadó & Nicholas Sayaan

The 2014 edition of the ESADE Innovation Summit is coming up on Thursday November the 20th at the Sant Cugat campus. MBA students from 1st and 2nd year will be challenged to find creative solutions for real key cases, while they spend the day engaging with top talent in a dynamic problem-solvent environment. Google, Telefónica, Yamaha, Gas Natural, Fira Barcelona, Detecon and Cooltra, among other leaders in the industry, will partner in a journey that will explore unique ways to push the boundaries of business and innovation.

The day will start at 9am with the registration and breakfast, during which participants will have the chance to network with guests companies. The official kick-off will be at 9:30am through a series of speakers from the innovative field. LinkedIn & Hewlett-Packard will enhance the morning experience with speeches about the latest innovation trends. After lunch, students will participate in teams in a three hours case competition with a specific company; depending on the sector they are interested in. The teams will expose their final presentations, which will be judged and awarded accordingly by the same companies. To close up such a memorable day, there will be a cocktail at 7pm.

Registration is already open through and at the MBA Café for 25€ for MBASA students and 40€ for non-MBASA members.

The Innovation Summit adds to ESADE’s well-known innovative character. Innovation has become one of the MBA elements of differentiation, with its D&! Club and Innovation Lab. Both players offer a full range of activities, electives and workshops that explore innovative methodology and ‘design thinking’, and instil innovation skills to the next generation of ESADE business leaders.

Click here for more information!

Check out the 2013 edition of the Innovation Summit:

Life on campus, News & Events | Leave a comment Permalink

ESADE’s Georgia Rose

One of our very own MBA students, Ketevan Sidamonidze, from Georgia (seen here with the Georgian word for welcome on the ESADE MBA entrance wall), has recently appeared in Georgia’s Investor Magazine, talking of her ESADE experience and what the future holds. “The driving force in deciding whether to get an MBA abroad was…to gain global exposure and improve my ability to do social good”.

Georgia may be a small country, but Keti has made a big impact since being at ESADE!

Read the full interview here!

Keti Sidamonidze for Georgia’s Investor Magazine

Alumni, Life on campus | Leave a comment Permalink

The Rolex MBA Regatta

Who’d have thought that an MBA would have the time or energy in their hectic schedules, burning the candle at both ends and training to take the business world by storm, to do anything but catch up on lost sleep.  Quite the opposite it seems, with many the ESADE MBA showcasing their sporting prowess with abounding vitality,  wearing the ESADE logo with pride at the several business school events held each year.  

The latest, MBA Rolex Regatta held in Portofino, Italy, where Pedro and co, sporting their ESADE kits, competed against more than 20 other business schools, placing ESADE firmly on the sailing map!

Well done to you all :)

Life on campus, MBA Student Association (MBASA) | Leave a comment Permalink

ESADE Campus Tour

We would like to share with you  each corner of our campus, so it feels like home before you get here!  A place where you’ll find everything you need, classrooms, study rooms, special areas for events, a full gym, cafeteria and much, much more.

Based in Sant Cugat, on the outskirts of Barcelona, we’re just far enough away from the city centre, in the perfect location to study and be inspired, whilst still being close enough to hop on the train and be in the bustling city of Barcelona in no time! (Barcelona and Sant Cugat are easily connected in about 20 minutes by train)

The first MBA campus with it’s finger quite literally on the pulse of business, with more than 60 start up companies sharing this Open and Cross Innovation space with our students, allowing synergies and endless possibilities for networking between students, entrepreneurs and companies from different backgrounds and with different goals.  Discover our E-Garage and ESADE Creapolis Incubator, spaces specifically designed for the budding entrepreneur to work on ideas and make them a reality.

We have been on this Campus for a year now, and so far, we are loving it!!!

embedded by Embedded Video


Barcelona, Life on campus | Leave a comment Permalink

ESADE’s 2nd Annual Innovation Summit – the review!

“Today, change is not a luxury, it is an absolute necessity” tweeted ESADE MBA student Khalil Alnammari from the second annual Innovation Summit held on November 16, 2012 at ESADE’s Creapolis campus. In today’s turbulent times, there is an appetite for new ideas and fresh perspectives in all areas of business from start-ups to multi-national corporations. The successful turnout at ESADE’s Innovation Summit showed that innovation is top of mind for MBAs and their future employers. The ESADE Innovation Summit combined its international student body with Design and Innovation consultants and industry experts from Healthcare, Financial Services, Consumer Goods and Smart Cities sectors. The goal was to create a mutually beneficial opportunity for students and industry practitioners by using design-thinking methods to solve current business issues. Sponsors included Claro Partners ( and KIC InnoEnergy ( In total, 18 diverse companies participated in the ESADE Innovation Summit including Telefónica, Amgen, InAtlas, and Dinube. The key speaker was Ken Morse, an advisor to Barack Obama and founder of the Innovation Lab at MIT. So what is design thinking? That question was answered by a panel of Design and Innovation consultants that included Claro Partners (, Smart Design (, A Piece of Pie ( and SY Partners ( The design thinking process puts a methodology around customer focused innovative thinking. Innovative thinking is not new but there are now dedicated, proven practices dedicated to it. The 2012 ESADE Innovation Summit provided a forum and gave participants the tools to put innovation theory into practice.

Ema Kamara (MBA on exchange from Georgetown University, USA)

For more details on the event, please see the website:

Life on campus, MBA Student Association (MBASA), News & Events | Leave a comment Permalink

Johnson & Johnson Case Competition win in London!

Case competitions are one of the most exciting activities of the MBA. Working with a team to finally put into practice all the abstract theory you learn in class, you have the chance to develop solutions to problems that have real impact for a company, or sometimes, if you’re lucky, for society in general. My own experiences doing case competitions last year were great, including a win in the semi-finals of the HULT case competition that brought my team all the way to Dubai, so when a 1st-year, Dana Kelley, asked if I’d help coach her team for this year’s Johnson&Johnson case competition, I jumped at the chance.

Not like I actually had to do very much! I could tell from the first meeting with Dana and her team- Michael Kuan, Claudio Silvestrin, and Christian Ludwig- that my services would hardly be needed. They were a powerhouse group from the start- a former McKinsey consultant, a healthcare expert, strong finance backgrounds, etc. But more than by their professional experience, they were best aided by their team dynamics. Their personalities and skill sets were very complementary, but it was the respectful diplomacy and camaraderie with which they related to each other that was really impressive.

Case competitions are grueling. There’s a lot of stress and self-doubt, and long nights piled on top of all the other regular classwork 1st-years have to deal with. My job was to act as a guide, essentially by asking the right questions and letting them reach their own conclusions about how best to make a particular decision. Don’t get me wrong- more than once I told them that a slide was hideous and had to be redone, or that they had a message that just wasn’t clear, but for the most part I had the pleasure of watching four excellent minds sort through reams of data, work out a solution and implementation plan, and then present it with elegance and conviction.

It was also fantastic for me to realize how much I myself had learned in one short year of the MBA. There are certain frameworks and ways of approaching tasks that I just take for granted now, which help me immeasurably in organizing my logic, which I picked up from my classes and my peers. It made me realize how much I’d actually absorbed from the MBA, and how much more confident I am now about dealing with even the thorniest business problems.


And the best part- their team won! I refuse to take any credit- they would have done just fine without me- but I feel lucky to have been welcomed in and to have passed the torch to the next generation, and I’m very proud of all they’ve accomplished.  Sooner than they realize, it will be their turn to mentor next year’s class, and to help bring home even more ESADE success stories.

Benjamin Rhatigan

Full Time MBA Class of 2013 

Life on campus, MBA Student Association (MBASA), News & Events | 1 Comment Permalink

Announcing the 2012 ESADE Innovation Summit!

This month ESADE hosts the 2nd annual ESADE Innovation Summit, an all-day conference with the theme of Design Thinking. Top design consultants will explain the Design Thinking process and attendees will have the opportunity to work on exciting business cases challenging companies in financial services, urban planning, healthcare, and more. One of ESADE’s most beloved professors, Kenneth Morse, will deliver a keynote speech called, “Critical Success Factors in Managing Innovation Projects and Processes in Major Firms.”

This is an exciting event because Design Thinking has become such a buzzword in business, with publications like the Wall Street Journal and The Economist gushing about firms innovating by making products more intuitive and envisioning new use case scenarios for them. There are opportunities for MBA students who have both left brain and right brain skills in these kinds of firms.

In addition to the Innovation Summit, ESADE offers an elective called Creativity and Innovation and has strengthened recruiting ties with design firms like Claro Partners, Smart Design, and SY Partners (all of whom will be present at the EIS). Endeavoring to make Design Thinking a forte for the MBA program is a good fit because the new Creapolis campus has several Google-like spaces designated for ideation. And the creative heritage of Barcelona – home to Gaudi, Dali, and Picasso in their day – doesn’t hurt.

To find out more, visit the event’s website at

Life on campus, MBA Student Association (MBASA), News & Events | Leave a comment Permalink

Hope cannot be a strategy!

As I started my ESADE MBA, I had all three options of choosing 12, 15, or 18 month track. Upon carefully reviewing my aspirations and priorities after 5 months of studies, I chose to do a 15 month track. This flexibility to customize the length of the program is unique at ESADE as it allows a student to choose a length that goes well with his/her changed priorities or clarity in goals. After choosing the track, it was time to choose electives. Here again, ESADE’s flexibility to do couple of electives in summer term (June) and couple in September, or one elective in June and 3 in September, or all 4 electives in September, allowed me to adjust my elective plans according to my internship schedule. In my case, I chose to do 1 elective in June and 3 in September in order to match my internship dates.

My one-off elective in June was the one week intensive course in Global Sales Strategy by Prof. Kenneth Morse, founding managing director at MIT entrepreneurship center and a visiting professor at ESADE, was a great learning experience. This was also an opportunity to get together in class with mates from all three sections. Prof. Ken highlighted the need for effective sales strategy and a powerful sales team as a key success factor for any organization. After learning about the importance of sales strategy for an organization, it was gratifying to know that ESADE was the first business school in Europe to start teaching sales. This was one of the courses that kept all the students (over 40) in the class interested and active in all the 10 sessions spanned across 5 days. All of us loved the practical orientation of the course where we did sales pitches with some of the most renowned entrepreneurs in Barcelona. In a 2.5 hour session, each one of us did 7 sales pitches on an average and we got feedback after each pitch. This format allowed us to improve in each subsequent pitch. We also liked the way course was delivered with most recent theory on B2B sales, case studies, daily quizzes. The sales pitch section was invaluable for those of us who had no previous experience in this area. Prof. Ken was superb in taking us through his experiences in this field, lessons learned, and values not written in textbooks.

“Hope cannot be a strategy”, we will remember this Prof. Ken!

Overall, a very good course that I would highly recommended to every student at ESADE.

Govind K Jha

Life on campus | Leave a comment Permalink