Archivo de la categoria ‘Marketing Club’

The Marketing Trek to Amsterdam #ESADEInAmsterdam

The Marketing Club organised and completed its trek for the MBA class of 2018 to Amsterdam, Netherlands on March 30th and 31st 2017. Based on our inputs from Members, we focused on the key sectors and facets of marketing that they were most interested in, namely in the FMCG, Retail and Technology space. Here is a brief overview of what we learnt on this memorable trek!

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Marketing around the World!

Hello fellow Marketers! One big focus area of our club this year in addition to organising case competitions like Nespresso, is knowledge sharing and enhancing the classroom experience in the new world of Marketing. On that note, in February, we launched our new initiative called “Marketing Around the world” which are knowledge sharing sessions with Marketing leaders in key global markets, be it Brazil, India or here in Europe.

We kicked off with a guest speaker from Procter & Gamble. In the 1 hour session, we obtained  a good overview about the work of a brand manager at P&G. We covered topics such as ROI of campaigns, customer segmentation, and execution of concepts. Read the rest of this entry »

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Amsterdam Trek | ESADE Marketing Club

The Marketing Club traveled to Amsterdam to visit top companies in the area to learn further about their marketing practices! Together with the E&E Club, fifty ESADE MBA student embarked on this trip.  Read the rest of this entry »

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How to Boost your Marketing Career | Alumni Networking Event | ESADE Marketing Club

At the end of our second term, a time where we were all thinking about internships and our future after the MBA, the Alumni Marketing Club put together an event where ESADE alumni shared their career experiences, learnings and tips as current decision makers in their companies.

The event started with a round table where the mentors shared with us their thoughts and advice on what companies value in a profile today. After this, we had the opportunity to speed mentor. This means that we met with each of the mentors to talk in small groups of 2-3 people so that we could ask more specific questions to our personal goals. This was a great opportunity to network and meet people that in the future could guide us more in our career related decisions.

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Who will get the gold? | Winter Classics | ESADE Marketing Club

Niklas, Carolina, Rachel & Fernando ready for Winter Classics to begin!

Winter Classics is an ESADE Marketing Club tradition. Put your marketing knowledge to use… at the bar! The competition was fierce at the most fun, interactive and challenging event ESADE hosts.

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NESPRESSO Case Competiton | ESADE Marketing Club

Winning team - Naman Mehta; Maanas Mediratta; Eugenia Bolanos & Chad Goble, with judges

On February 2nd the ESADE Marketing club hosted their first case competition. Eight teams competed for the chance to represent ESADE in the international Nespresso Sustainability MBA Challenge. To choose the winning team, the club presented a case challenging students to propose “How Nespresso should capitalize on the opportunities of the circular economy to build a premium proposition for aspirational consumers?”
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