Posts con el tag ‘Carles Cantó’

Understanding the reality of the sports business ecosystem

By Carles Cantó

ESADE Business SchoolThe sports industry accounts for around 1.5% of the global GDP. In some countries – for example, China, the United Arab Emirates and Qatar – it is a strategic driver of growth, from a social angle as well as an economic perspective. The sports arena consists of a variety of “pieces” that, when put together, constitute the sports business ecosystem. Read the rest of this entry »

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