After winning the Vermont Family Business Case Competition and The Syngenta Case Competition a week prior, the pressure was on ESADE’s teams in the Europraxis Case Competition to keep the winning streak alive. Our two talented teams put on impressive showings and continued building ESADE’s reputation of strong performance against IESE and IE competition last Friday, taking home another win for the ESADE MBA.
Europraxis, a strategic and management consulting firm based in Barcelona, submitted the case to ESADE, IE, and IESE Consulting Clubs asking teams of three to tackle the problem of a Spanish milk manufacturer facing increased private label competition, eroding revenues, and changing customer profiles. Teams needed to evaluate acquisition, global expansion, and product diversification options to identify how the client needed to move forward.
Our team consisted of myself and my two roommates, Lucas Vohl and Ezequiel Capandeguy. With the three of us sharing an apartment in Gracia, cracking the case as well as cans of Estrella Damm into the wee hours of the morning became the key element to our success. Through our collective experience in consulting and financial services, as well knowledge derived from Strategy and Business Valuation classes we created a structure for evaluation that first broke down our options, leading us to acquisition as the most feasible and financially attractive option for promoting profitable growth. Following this, we selected criteria for evaluating companies, achieving synergies because of our different professional backgrounds. Finally, we moved on to the presentation, making the slides pretty and dividing up the presentation delivery in our meeting rooms in Sant Cugat. With the structure and strategy solidified, and the presentation moving seamlessly, we were ready for showtime.
The jury was impressed with our delivery, our recommendations, and the in-depth valuation analysis to back our conclusions. Despite impressive performances by other teams, especially our ESADE colleagues, our team took the victory and the internship offers from Europraxis home. Opening a glass of tempranillo that Europraxis generously gave each of us, we toasted the victory for our team and for ESADE, and for one night, did not argue over laundry or the dishes.
The winning streak continues, ESADE is on a roll.