Posts con el tag ‘Dorna Sports’

Understanding the sports business ecosystem with Pau Serracanta, Managing Director of Dorna Sports

Pau Serracanta at ESADEPau Serracanta, Managing Director of Dorna Sports, visited our Full-Time MBA students during a session of the Sports Business Management elective course at ESADE. Serracanta explained the “nuts and bolts” of hosting sporting events, including the importance of defining the event’s strategy; how to successfully navigate the bidding process; the necessary preparation, operations and logistics to make the event a success; and the “legacy” left behind after the curtain has closed on a major event. Read the rest of this entry »

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