Hello fellow Marketers! One big focus area of our club this year in addition to organising case competitions like Nespresso, is knowledge sharing and enhancing the classroom experience in the new world of Marketing. On that note, in February, we launched our new initiative called “Marketing Around the world” which are knowledge sharing sessions with Marketing leaders in key global markets, be it Brazil, India or here in Europe.
We kicked off with a guest speaker from Procter & Gamble. In the 1 hour session, we obtained a good overview about the work of a brand manager at P&G. We covered topics such as ROI of campaigns, customer segmentation, and execution of concepts. Read the rest of this entry »