Posts con el tag ‘Sports Business Management’

Understanding the sports business ecosystem with Sebastián Lancestremère, Sports Business General Manager at Microsoft Corporation

Sebastián Lancestremère at ESADESebastián Lancestremère, Sports Business General Manager at Microsoft Corporation, participated in a Sport Business Management class session of The ESADE MBA to talk about innovation in the sports industry and how technology, business and product/service innovations are already changing the world of sports as we know it. Read the rest of this entry »

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Understanding the sports business ecosystem with Pau Serracanta, Managing Director of Dorna Sports

Pau Serracanta at ESADEPau Serracanta, Managing Director of Dorna Sports, visited our Full-Time MBA students during a session of the Sports Business Management elective course at ESADE. Serracanta explained the “nuts and bolts” of hosting sporting events, including the importance of defining the event’s strategy; how to successfully navigate the bidding process; the necessary preparation, operations and logistics to make the event a success; and the “legacy” left behind after the curtain has closed on a major event. Read the rest of this entry »

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Understanding the reality of the sports business ecosystem

By Carles Cantó

ESADE Business SchoolThe sports industry accounts for around 1.5% of the global GDP. In some countries – for example, China, the United Arab Emirates and Qatar – it is a strategic driver of growth, from a social angle as well as an economic perspective. The sports arena consists of a variety of “pieces” that, when put together, constitute the sports business ecosystem. Read the rest of this entry »

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